THQ Preps “Red Faction” Cable Film

Video game publisher THQ Inc. is getting into the movie business by teaming up with the Syfy cable channel to make a movie based on characters from the “Red Faction” game franchise. “Red Faction: Origins” will air on Syfy in March 2011 to coincide with the release of the new “Red Faction: Armageddon” video game. The film will help introduce the “Red Faction” to a broader audience, said Danny Bilson, Executive Vice President, Core Games, THQ. “This unique transmedia collaboration is one of many strategic initiatives in place to dramatically increase awareness for Red Faction Armageddon and extend the Red Faction brand across a wide variety of entertainment channels,” Bilson said. Mark R. Madler