K-Swiss to Develop Products for Fitness Company

Westlake Village-based K-Swiss will serve as the exclusive footwear and apparel provider for Life Time Fitness’ running-themed programs and events business, which is called Life Time Run. K-Swiss has also been named the official footwear and apparel sponsor of more than 30 Life Time Endurance events nationally. Through the mutli-year agreement, K-Swiss will work with Life Time Fitness to develop a co-branded, event-themed apparel line. The local company will also offer discounts and promotions on performance footwear and apparel to Life Time Run participants. K-Swiss officials commended Life Time Fitness for its success in developing facilities, programs and events that cater to health and fitness as a lifestyle, which are supported by a team of certified experts. “As a component of this broad focus, Life Time’s focus on training, running and triathlon aligns perfectly with the performance categories that K-Swiss is focused on,” said Erik Vervloet, vice president of sports marketing for K-Swiss. Jessica Vernabe