JD Power Taps uSamp to Boost Survey Capabilities

Marketing information firm JD Power and Associates will collaborate with Encino-based uSamp to expand JD Power’s existing survey-based research. The new JD PowerPanel, set to launch later this year, will expand the demographic and geographic range of online respondents to customer satisfaction and product quality surveys. “The J.D. PowerPanel will augment our existing sources of online panel engagement to provide more robust sample volumes and enhanced diagnostics for our research,” said Kevin Keegan, senior vice president of global research operations at J.D. Power and Associates. Similar to a focus group, an online panel is a dedicated group of pre-screened respondents to surveys that market researchers can engage with and learn from over time. uSamp operates an existing panel that includes more than 3.1 million consumers around the globe. uSamp’s technology and management tools for creating high-quality online panels will be used to develop the J.D. PowerPanel, which will recruit respondents through a mixture of popular websites and portals. “We are extremely pleased to be working with J.D. Power and Associates to power their online panel,” said Matt Dusig, co-founder and CEO of uSamp. “It’s hard to think of a better brand to showcase the capabilities of our next-generation platform. Our Software-as-a-Service technology provides companies like J.D. Power a platform to enhance their research efforts and promote their brand online.”