Hallmark Channel and Martha Stewart ‘Living’ Together

Martha Stewart’s daytime home and lifestyle series will be broadcast on the Hallmark Channel starting this fall, a move that puts the celebrity homemaker, businesswoman, and chef on a single network channel. “The Martha Stewart Show” is in its fifth season and is currently distributed by NBC Universal Domestic Television Distribution. The deal between Hallmark Channel, owned by Studio City-based Crown Media, and Martha Stewart Living Omnimedia Inc. will increase revenue through merchandising and advertising opportunities, company executives said. As part of the agreement, Stewart’s company will also develop a range of new and original series and prime time specials that will complement Hallmark Channel’s current schedule of original movies, movies from the “Hallmark Hall of Fame” library collection, specials and classic television series. Thom Senzee