Newhall Laboratories Inc. is banking on a new line of hair-care products formulated specifically for African American women to grow the company. Newhall Laboratories launched an advertising campaign for GroWorks that included nationwide product sampling that began on Martin Luther King Day in major markets such as New York, Los Angeles, Washington, D.C., Dallas and Houston. GroWorks has been in development for approximately two years under the careful direction of Newhall Laboratories. “The stylish African American woman has been underserved,” said newly appointed CEO, Lee Feldman. “Our products provide unmatched quality that enhances hair at a very affordable price point.” Feldman believes the new product line will also appeal to a range of customers beyond its target market. Thom Senzee
Firm Targets ‘Underserved’ African-American Market
