Consulting Firm Expands with Acquisition

An acquisition by Schaaf Consulting will make the firm one of the largest affiliate program management companies in the marketing industry. Terms of the deal between Sherman Oaks-based Schaaf and PartnerCentric were not disclosed. The name of the firm has been changed to Schaaf-PartnerCentric. Combining the two companies brings together the best practices each manages, said Brook Schaaf, chief executive of Schaaf-PartnerCentric. Linda Woods, PartnerCentric founder and president, remains with the new company as a strategic advisor. Among the affiliate programs the firm represents are the eBay Partner Network, 21st Century Auto Insurance, Constant Contact, SnagAJob.com, Moosejaw Mountaineering and Quicken Loans. Mark R. Madler