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Tuesday, Dec 24, 2024

EMERGING WOMAN-OWNED BUSINESS LEADER HONOREE: MICHELE BERNSTEIN

MICHELE BERNSTEIN
Owner / President
Michi B, Inc.

Leading tour marketing executive Michele Bernstein has traveled far and wide during her nearly three-decade career in the concert business, 18 years of which were spent at William Morris Agency, then after it merged with Endeavor, where she rose to become a fully vested partner in the music department headed by Marc Geiger. Still, the self-described “legitimate Valley Girl” has never strayed far from her roots, born in Encino, raised in Chatsworth and still making her home in the 818 in roots, born in Encino, raised in Chatsworth and still making her home in the 818 in Sherman Oaks.

The much-decorated Bernstein took the occasion of COVID to leave her home of nearly 20 years to launch her own business, Michi B. Inc., to focus on her expertise of tour marketing, with WME one of her first clients. Her current Michi B. Inc. projects includes overseeing the tour marketing for SZA, Drake, Lizzo, Bruno Mars, Kendrick Lamar, Machine Gun Kelly, Tool, Pearl Jam, Eddie Vedder’s Ohana Festival, Muse, Disturbed, Dead & Company, AFI, Greta Van Fleet and much more. She also launched the original celebrity chef touring circuit with Guy Fieri and Alton Brown.

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