MPulse Mobile, an artificial intelligence and digital engagement products developer for the health care industry, has announced that it has a new owner and that it has acquired HealthCrowd, a communications platform-as-a-service company focused on the Medicaid market.
Terms of transaction between mPulse in Encino and HealthCrowd in San Mateo were not disclosed. MPulse makes software used by health care firms to engage with consumers via text messages.
MPulse also announced it had received an investment from PSG, a growth equity firm that partners with software and technology-enabled service companies. The investment makes Boston-based PSG the majority owner of mPulse.
The acquisition deal comes at a time of when health care organizations need improved ways to engage consumers as the pandemic spurs an adoption of virtual health. Health plans and providers are adapting to a significant shift towards consumer experience as a measure of performance, mPulse said in a release.
Chris Nicholson, chief executive of mPulse, said that by coming together, it combines his company’s conversational artificial intelligence and streaming health capabilities with HealthCrowd’s engagement solution expertise to build highly tailored programs that put the consumer at the forefront of their health experience.
“Our reach expands to support over 100 million patients and health plan members across the United States and addresses key health challenges like medication adherence, gaps-in-care and plan navigation,” Nicholson said in a statement.
The new funding from PSG will aim to accelerate the San Fernando Valley company’s go-to-market expansion, enable innovation across its health engagement solutions and fuel organic and inorganic growth opportunities, mPulse said in its release.
Marco Ferrari, managing director at PSG, said the firm was excited to invest in mPulse to execute on its growth strategy.
“Consumerization in health care is placing novel demands on payers,” Ferrari said in a statement. “We see mPulse’s unique combination of technologies being at the forefront of innovation aiming to address these needs and streamline the industry.”