Fresh & Easy a tough sell for shoppers

Fresh isn’t turning out to be all that easy. With much fanfare, British retailer Tesco this fall billed its Fresh & Easy Neighborhood Market chain of small grocery stores as a fresher, more convenient alternative to large supermarkets when it opened its first stores in Southern California. Nearly six months later, it looks as though many shoppers aren’t buying it. The chain remains optimistic but says it is suspending the opening of U.S. stores for three months. For the full story visit http://www.latimes.com/business/la-fi-fresh1apr01,1,803684.story