Media Files Get Ready to Go to Cloud

Visual Data Media Services unveiled the future of media workflows late last month with the introduction of the VIDA content operating system. 

The cloud-native software-as-a-service platform from the Burbank company will deliver new methods for managing, migrating, distributing and monetizing library content. 

VIDA was built to make every aspect of library catalog management – from sales to production to distribution – easier and more efficient. Content managers can migrate entire libraries “as is” regardless of varying formats or specifications, Visual Data said in a release. 

John Trautman, chief executive of Visual Data, said that VIDA was built to satisfy rapidly evolving production requirements and a growing adoption of cloud-based platforms.

“These shifts, which have been in motion for years, were accelerated during the pandemic as our industry adopted new ways of working,” Trautman said in a statement. “Every aspect of VIDA is designed to support and enhance the way modern media professionals manage and migrate content, not only today but well into the future.”

VIDA streamlines end-to-end media workflows and gives users complete control over their content in a secure environment. Features include language-based clip searching, unlimited users and “shopping cart” functionality, the company’s release. said.