Hispanic culture lends itself to starting businesses. According to “2020 State of Latino Entrepreneurship,” an annual report from Stanford University, the number of Hispanic-owned business with at least one employee grew 14 percent between 2012 and 2017, more than twice the 6 percent average for the U.S. 

“The number of Latino business owners has grown 34 percent over the last 10 years compared to just 1 percent for all others, making Latino-owned businesses the fastest-growing segment of the small business ecosystem,” the report stated.

In the San Fernando Valley, Census data shows the population is 42 percent Hispanic. That’s an enormous talent pool for entrepreneurship, as evidenced by the profiles in this Special Report. The trend of Hispanic business ownership also has the attention of large companies, including those that appear on the cover of this issue.


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