Through her Sherman Oaks-based online consignment store, My Little Outfit, owner Courtney Kanner Fishman is looking to promote a budget-and-environment-friendly solution for children’s apparel.
The store’s website allows users to shop for gently worn children’s clothes that have been curated into outfits, or bundles of multiple outfits, each priced at $18.99. It also features a subscription model for regular shipments of new-to-you clothes. Subscribers receive four outfits each month for $38 and include the option to trade in old clothing for credit toward new outfits.
“My company is all about curating outfits and used clothing,” Kanner Fishman said. “Five years ago, I tested the idea of styling the outfits in my son’s closet. When we tested his closet into outfits, everything was curated into two to three pieces. And it was so easy – not just for me to dress him, but for my nanny, for my husband, for his grandma. Anyone can just pull something off the hanger and it’s just all done. Like they don’t have to think about it.”
She launched the site in March from her garage after several years of planning, building on a childhood dream of owning a fashion company and years of experience working in nonprofits with kids. An avid buyer of high-end resale clothing herself, she sought out to create a similar business for kids from newborns to 6 years old. The site features outfits for boys and girls, styled by Kanner Fishman, ranging from pajamas to athletic clothes and formalwear.
“We’re all about a shop, wear, trade circular model, so you could on our website shop for whatever you want, but every outfit is $18.99 regardless of designer brands. So you could find something from a very high-end brand to something lower-end – like Carter’s versus Burberry, because we have both on our site — and they’re going to be the same price. Then wear it for as little or as long as you want,” Kanner Fishman explained. “Then you can trade it. And the trade part is really special to me. What I’d love is more people to buy used clothing and to encourage that. So you don’t just trade what you bought at My Little Outfit. You can trade anything you bought anywhere.”
Since the launch, Kanner Fishman has been developing ideas for further expanding her brand to include ambassadors and community events. She hopes to eventually build into a multi-level marketing structure that will encourage “My Little Outfitters” to collect and trade clothing within their communities and develop a buy-one-give-one model that will provide outfits for kids in need.
