Robert Yallen is the chief executive of Inter/Media Group of Cos., including Inter/Media Advertising, a full-service advertising agency specializing in direct response campaigns. Yallen’s father started the company in 1974, initially focusing on media placement. The company has grown to multiple offices across the country, managing campaigns with internal creative and production teams with its own proprietary assets, including a television network, and an attribution company and research division. 

Inter/Media Advertising has launched many “connected television” and over-the-top (OTT) campaigns for clients such as Carshield, a monthly subscription service for car detailing and repairs, among others. A connected TV is a device that connects to a television to support video content streaming, such as an Xbox, Roku, or Amazon Fire Stick. OTT is the delivery of media directly through the internet either via on-demand or a streaming service, such as Netflix, Hulu or Disney+. 


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