Dole Sunshine Co. announced the results of a survey late last month which revealed that a third of U.S. consumers make no effort to reduce food waste at home. In an effort to educate consumers about food waste, the company is launching the second in a series of marketing campaigns called Malnutrition Labels.

Dole Sunshine is the name used for the company’s Asian operations. It is a unit of holding company Dole Food Co.

The survey was commissioned as part of the Westlake Village company’s ongoing consumer education efforts on food insecurity. Last year, the company announced the Dole Promise to make nutritious foods accessible for 1 billion people, and move towards zero fruit loss and zero fossil-based plastic packaging by 2025, as well as net zero carbon emissions by 2030. As part of the promise, the company introduced its original Malnutrition Label in a series of light projections meant to call attention to alarming nutritional issues. The new labels aim to transform the symbol of waste into a valuable tool supporting waste reduction and fighting hunger, appearing on smart waste and recycling bins, trash bags and waste removal trucks.

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