John Tajiri owns Pedego 101 Electric Bikes with his wife Linda Coburn. The Westlake Village shop has been selling and renting Pedego electric bicycles as an independent dealer since 2014. Prior to starting the business, Tajiri, a fourth-generation Japanese American, worked for his family’s martial art supply store for nearly 25 years. He transitioned to bicycle retailing after a trip to Seattle, where the couple fell in love with electric cycling for sightseeing. Now, the shop is expanding to include a service center and showroom as a result of pandemic-era sales. 

Question: What inspired you to start your business?


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