Nancy Lazkani is the founder and chief executive of Icon Media Direct, a media marketing company in Sherman Oaks. Through the pandemic, she oversaw the transition of her 87-person workforce to operate remotely as they continued to serve clients needing brand response and consumer insights in a highly volatile market. As pandemic-response restrictions recede, she is using the lessons she learned during the last year to improve her business going forward. 

What did you learn from the pandemic? 

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