Howard Richman is a music teacher, composer and pianist that around five years ago added entrepreneurship to his repertoire with the selling of old-fashioned toothbrushes.  

Richman’s motivation to start a business around traditional toothbrushes came from an issue he had with modern brushes – the multi-leveled bristles would scratch his gums.   

He took to cutting down bristles and making them shorter and more uniform in length. To his dissatisfaction, cutting took the rounded ends off bristles that are normally equipped with toothbrushes, making the brushes sharp.  

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