In January Jacqueline Rosales became president of ISA Group, a Van Nuys market research firm, where she had previously headed up one of its online divisions, MySoapBox. The company was founded in 1982 and specializes in giving insights into customer behavior for its clients, which include IBM Corp.Autodesk Inc., Whole Foods, Los Angeles County and USC. ISA has developed a reputation for fast tactical research. “That has been where our biggest evolution is and continuing to be able to connect with consumers through technology where they are at in a very convenient way,” Rosales said. “People do not want to answer questions for 40 minutes on a telephone anymore.” Rosales spoke to the Business Journal about why ISA started doing market research into cannabis, what people are buying post pandemic and why she admires quarterback Tom Brady


Question: Where are consumers coming from post-pandemic?

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