Had Lance Sterling known how complicated the last year would be trying to save his sub-2,000 seat concert venues during the pandemic, he said he likely would have closed his doors instead. 

But now, having taken out loans, sold assets and spent months trying to preserve jobs and pivot his business at Sterling Venue Ventures, which runs the Canyon clubs, he hopes to return to operating as a stronger company.  

“We all had the same mantra: if we get through this, we’ll be healthier and a better company. And from history, I’ve learned that, you know, businessmen figure out a way to get through stuff,” Sterling, owner of the Agoura Hills company, said. “I mean, I don’t know how we did it, but I know that everything came just in time.”

...

Join our Membership to get the full story.


Are you a current Member? Sign In