Westlake Village startup PureSpectrum this week announced it garnered $17 million in Series B funding from Arthur Ventures, a Minneapolis-based growth equity firm.

The online market research platform – a homegrown Hub101 product – plans to use the money to build and retain talent and to diversify its product offerings.

California Lutheran University’s Hub101 serves as an incubator for fledgling companies in the Conejo Valley. PureSpectrum moved into the space in 2015, then established its own location at 31416 Agoura Road in Westlake Village. The company has another office in the U.K.

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