Precious metals investment firm American Hartford Gold has opened an office in Woodland Hills.

The new location at 6320 Canoga Ave. is only the second office for the Los Angeles-based company. Between the two locations, the company expects to employ 100 people. The company cites strong demand for physical gold and silver investments as the reason for the expansion.

This year American Hartford Gold exceeded $300 million of gold and silver transactions. 

“We are grateful for our performance as a company, especially amid a turbulent market like the one we experienced in the first half of 2020, and we’ve also been able to make it through COVID with zero layoffs or furloughs,” Chief Executive Sanford Mann said in a statement. “Our promise is to continue growing and providing unparalleled service in this vast industry.”