As the Los Angeles area faces an existential unemployment crisis in the wake of the coronavirus pandemic, Goodwill Southern California is launching a marketing campaign to promote its employment services.
The initiative, called “Do Good, Do Goodwill,” is a call for workers affected by layoffs or job cuts due to the virus to check in with the nonprofit’s career centers for one-on-one skills assessments, training classes and job placement with local employers. A “Do Goodwill” website will go live this month and will market to both Goodwill’s customer and donor bases.
Goodwill SoCal is headquartered in Los Angeles and has career resource centers in Pacoima, Panorama City and two in Santa Clarita.
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