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Friday, Mar 29, 2024

Disqo

DisqoHeadquarters: GlendaleCEO: Armen AdjemianBusiness: Market research2019 Revenue: $25.3 millionNotable: Maintains office in Armenia.Growth: 248%Disqo provides companies with market research from its website Survey Junkie. So far Disqo has analyzed more than 40 million surveys.

According to the company, “by engaging consumers who choose to share their attitudes and behaviors, Disqo captures the highest quality data, empowering its clients to make confident decisions.” Three partners – Chief Executive Armen Adjemian, Chief Marketing Officer Armen Petrosian and Chief Technology Officer Drew Kutcharian – founded Disqo in 2015.

In addition to its headquarters in Glendale, the company has offices in Chicago; Newtown, Conn.; and Yerevan, Armenia.Even in a pandemic, brand marketers want to know the opinions of consumers.“Disqo continued to grow this year and hire through the pandemic,” Falon Darville, a technical writer at Disqo, told the Business Journal in an email. “From the engineering side, Disqo has hosted our first webinar. … We’ve seen new product launches. We’ve also witnessed the kick-off and subsequent engagement around our new RFC (Request for Comment) process, which allows individuals across the Disqo engineering organization to submit new protocol and product ideas.”In 2018, the company raised $13.5 million from Alpha Edison and previous investor Bonfire Ventures in a Series A round.

Nate Redmond, managing partner at Alpha Edison, explained the company’s competitive advantage: “Disqo helps customers answer why a consumer behavior occurred. … Customers can use this data to not just answer who made a purchase and what they bought, but why.” – Mark R. Madler

Mark Madler
Mark Madler
Mark R. Madler covers aviation & aerospace, manufacturing, technology, automotive & transportation, media & entertainment and the Antelope Valley. He joined the company in February 2006. Madler previously worked as a reporter for the Burbank Leader. Before that, he was a reporter for the City News Bureau of Chicago and several daily newspapers in the suburban Chicago area. He has a bachelor’s of science degree in journalism from the University of Illinois, Urbana-Champaign.

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