While many local governments have done little to support businesses devastated by the coronavirus scare, Glendale on Wednesday announced it has launched a social media campaign to support local businesses by featuring restaurants, groceries and other retailers via Facebook, Twitter, Instagram and LinkedIn.
Dubbed #OurGlendale, the campaign will use the city’s social media accounts to make the community aware of small businesses in the area that continue to provide services and special accommodations for vulnerable groups amid coronavirus restrictions.
Glendale has been adhering to Los Angeles County’s order to close nonessential businesses until further notice, including malls, shopping centers, playgrounds as well as smaller establishments such as local bars and gyms.
“Our community must rally together to support local business now more than ever,” Mayor Ara Najarian said in a statement. Other government entities, namely tourism boards, are taking similar efforts, a spokesperson for the city said.
Emergency marketing resources are also being made available to businesses online, Glendale said in a statement. Exempt businesses including restaurants, pharmacies and grocers can download signs to let the public know they are still open, or opt for curbside pickup signs to put in windows.
Restaurants can sign up for an online directory as well, which will be made available to the public for those looking to order take-out or delivery.
Newsletter updates from the city go out weekly to more than 4,400 subscribers, including information about the campaign and updated mandates from local authorities.
As of Tuesday, Los Angeles County reported one death and 10 confirmed cases of COVID-19 in Glendale.