Vertical, an aptly named vertically integrated company in the cannabis industry with headquarters in Agoura Hills, has expanded its retail presence through its brand Trees by Game.
The company said Thursday that Trees by Game has launched in 12 MedMen retail locations; eight locations of Irvine-based Puffy Launch as well as the company’s delivery platform; and delivery platform Eaze, all in California.
“Trees by Game was created to elevate the cannabis experience by offering a quality option people can enjoy socially and responsibly,” Jevon Lake, vice president of sales for Vertical, said in a statement. “MedMen has always been an industry leader in retail innovation in California, with knowledgeable budtenders and sophisticated retail environments serving the largest selection of cannabis consumers in the world’s largest cannabis market.”
Matt Ippolito, another sales vice president at Vertical, lauded Puffy Launch for its education-centric online delivery service to break the cannabis taboo.
Trees by Game is the cannabis brand venture of rap icon The Game and Vertical, in partnership with Green Street, the cannabis branding agency of author and entrepreneur Gary Vaynerchuk.