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Friday, Mar 29, 2024

Low Prices Put ‘TP King’ On a Roll

The “TP King of the San Fernando Valley” has expanded his kingdom so much the reference to toilet paper may need updating. Jonathan Noori, 25, is president of Royalty Distribution, a paper goods wholesaler that just moved into a new 85,000-square-foot warehouse in San Fernando. Noori credits his nickname “TP King” to a Business Journal article in 2012, but he said since then his product line has shifted so toilet paper doesn’t account for most of his sales. “We do toilet paper, napkins, paper towels, trash bags and food service products,” he said. “We ran out of space and needed to stock more product.” Although he still dominates the port-a-potty market – supplying about 80 percent of the tissue used at portable toilets in Southern California – he mostly sells to large corporate clients and regional distributors in California, Oregon, Washington, Nevada, Arizona and several other states from Michigan to Florida. The products arrive at the ports in Los Angeles and Long Beach, move through the warehouse and then spread out across the country. Royalty Distribution moved into its new warehouse in December. The company has 20 employees and 10 trucks at its 13571 Vaughn St. warehouse, and ships more than 100 truckloads of paper a month. While he declined to cite dollar figures for revenue, Noori said the company grew sales more than 50 percent last year. He credited Royalty’s low prices, large inventory and next-day delivery options as reasons behind the growth. “Plus, there’s the ease of working with us – we’re family-owned but large enough to serve many corporations,” he added. Noori started his business in 2010 using excess warehouse space and a truck from his father’s business, Access Purchasing Network in Canoga Park, which contracts to handle purchasing for large companies. His father, Kos Noori, said he supported Royalty Distribution, but the business took off because of his son’s work. “Of course I’m not biased, but he is the smartest guy I’ve ever met in terms of the way he runs his business,” the elder Noori said. “He started out working the phone, six hours of making cold calls.” – Joel Russell

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