Sydney Yallen, who grew direct response advertising firm Inter/Media Group into a $450 million enterprise, died following a stroke. He was 85.

Yallen had remained active with Encino-based Inter/Media, heading new business development, overseeing financial and administrative operations and with son Robert developing tracking and metric systems.

Yallen began his advertising and broadcasting career in what is now called traditional media - KFWB radio in Los Angeles and progressed to include an online new media component at Inter/Media, which he founded in 1974.

The agency has counted the U.S. Army, Black & Decker, Sanyo, Discover Card, and Nordic Track among its clients.


Yallen is survived by his wife Penny; son Robert, daughter-in-law Linda and grandchildren, Lindsay and Jordan.

Contributions in Yallen's name can be made to the Inter/Media Charitable Foundation ro the American Stroke Association.

Mark R. Madler