The story of Valencia-based Cat Livin is the classic story of entrepreneurism in America: A would-be businessperson sees a need in his or her own life for a product that doesn't exist; fills that need with an improvised product; then, figuring there must be others in the same situation, takes the product to market.

"There was definitely a lag time, however," said Cat Livin creative director and co-founder, Angela Moser...

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