ValueClick Inc. will pay $141 million for Web Marketing Holdings, Inc. an Internet marketing services company based in Harrisburg, PA. In a separate deal, the Westlake Village-based Internet advertising company announced will acquire E-Babylon Inc., an online ink and toner products retailer. “These transactions are consistent with our strategy to begin to control some of our own traffic. Web Clients’ lead-generation products, driven primarily through traffic from its own websites, will be synergistic and a great fit with our ValueClick Media, Hi-Speed Media, Commission Junction, Search123, and Pricerunner businesses,” said James Zarley, chairman and chief executive officer of ValueClick. “Web Clients offers promotional online content that we can leverage across our product portfolio and advertiser base, as well as greater scale for our existing lead-generation and email products. We look forward to closing Web Clients and capitalizing on the synergies and additional scale they will provide the Company.” Mr. Zarley added, “E-Babylon’s 123Inkjets.com and 411inkjets.com offer us a good foundation upon which to build our e-commerce business. We look forward to closing E-Babylon and leveraging their position in ink and toner products and their infrastructure to support our opportunistic e-commerce initiatives.”
