Angela Melero

Staff Reporter

Angela Melero covers retail, beauty, nonprofits/ philanthropy and features. She joined the company in August 2011.
Melero previously worked as an editor and staff reporter for the Daily Sundial, the campus news-paper at California State University, Northridge. Before that, she served as an intern for Modern Home+ Living magazine in Pasadena.
She has a bachelor’s of science in journalism from California State University, Northridge.

Email: amelero@sfvbj.com
Phone: 818-316-3135

Recent Stories

Marketing Firm Puts a Spin on Virtual Dressing Room

Digital: Motion control device powers Swivel to give a 3D image of a shopper.

FaceCake Marketing Technologies unveils 3-D dressing room

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Flying High

Jeff Klee offers inexpensive tickets through CheapAir.com.

ENTREPRENEUR: CheapAir.com offers consumers discounted airfare.

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Scrumptious Scoops

L.A. Creamery Plans Middle East Expansion and Eyes Vegas Strip.

L.A. Creamery is eyeing sweet opportunity overseas and domestically

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Guitar Center Holds Annual Drum-Off at Club Nokia

Guitar Center, a Westlake Village-based musical instrument retailer, held its annual Guitar Center Drum-Off Grand Finals at Club Nokia in Los Angeles on Jan. 14.

Well-Known Dermatologist Announces Personal Appearance at Local Nordstrom

Dr. Zein Obagi, Beverly Hills dermatologist and founder of ZO Skin Health products, will make a personal appearance for one-on-one consultations at Nordstrom Topanga shopping center in Canoga Park on Jan. 28.

Local Marketing Firm Unveils New Virtual Dressing Room

Calabasas-based FaceCake Marketing Technologies Inc. will showcase Swivel, a 3-D virtual dressing room, at the National Retail Federation’s 101st Annual Convention & EXPO in New York City this week.

Home Depot Prepares to Hire More than 2,000 Los Angeles Workers

The Home Depot, the Atlanta-based home-improvement retailer, kicked off the hiring process for its spring season, aiming to fill more than 70,000 seasonal positions, 2,000 of which will be for the greater Los Angeles region.

Fruit Bar Maker Partners With Whole Foods and Virgin Atlantic

Van Nuys-based start-up, That’s it., is going national with its premier product, That’s it. fruit bars, thanks to a new partnership with Whole Foods Supermarket and Virgin Atlantic.

On Assignment Rebrands Clinical Research Division

On Assignment, Inc. a Calabasas-based professional staffing firm, announced the rebranding of its U.S clinical research division under the name Valesta Clinical Research Solutions.

Munchkin Unveils New Spanish Website

Munchkin Inc, a North Hills-based manufacturer of infant and baby products, launched its new Spanish website, which offers a new interface and interactive features for Hispanic parents.

American Ending Burbank Service

American Airlines will stop its four daily flights between Bob Hope Airport in Burbank and Dallas-Ft. Worth in early February.

Health Net to Sell Medicare Stand-Alone Prescription Drug Plan Business to CVS Caremark for Approximately $160 Million

Health Net Inc. of Woodland Hills has agreed to sell its Medicare Prescription Drug Plan (Medicare PDP) for about $160 million in cash, the company announced today.

Corbis to Buy Product Placement Firm NMA Group

Norm Marshall & Associates (NMA Group), the Sun Valley firm known for its creative placement of products in movies and popular television shows, is being acquired by Corbis, the digital media licensing firm owned by Microsoft founder Bill Gates.

Shuttered Burbank Hotspot Nabs New Baja-Style Tenant

Dining: Casa Cabo to mix modern and classic Hollywood, offer food and live music.

Restaurant: Casa Cabo set to occupy legendary Chadney’s space in Burbank.

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Makeup for the Masses

Beauty: Classic Cosmetics offering products to small businesses and entrepreneurs through a new website.

BEAUTY: Classic Cosmetics expands business through new online venture

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Hot Pockets Not So Hot as Nestlé USA Cuts Jobs

FOOD: Layoffs, Hispanic marketing campaign aim to keep company competitive.

Nestle USA lays off 103 local workers as frozen food business declines

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The Factory Man

David Overton turned a family cheesecake recipe into a global restaurant chain.

PROFILE: David Overton, CEO and President of Cheesecake Factory

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Guitar Center Announces Its New Public Relations Firm

Westlake Village-based Guitar Center announced its selection of FILTER Creative Public Relations (FC-PR) to handle its public relations and marketing operations, effective Jan. 1.

Cal Lutheran Hosts Film Screening on Financial Crisis

This month Thousand Oaks-based California Lutheran University will host a screening of a documentary on the cause of the financial crisis.

Nestle USA Division Lays Off 103 Chatsworth Employees

Nestlé USA plans to layoff 103 Chatsworth employees of its Prepared Foods Division, effective Feb. 1.

L.A. Creamery Rings in the New Year with Exclusive Ice Cream

In celebration of the New Year, Chatsworth-based ice cream company, L.A Creamery, is offering Dom Perignon Sorbet for its second year in a row.

Cherokee CEO Awarded $100,000 Bonus

The Board of Directors at Cherokee Inc., a Van Nuys-based apparel, accessories and footwear licensing company, approved the payment of a $100,000 discretionary bonus to the company’s CEO, Henry Stupp, according to public documents.

Nestle USA Partners with Superior Grocers in Donation to Local Schools

Glendale-based Nestle USA partnered with grocery store chain, Superior Grocers, in donating $144,000 to local schools.

Pending Home Sales in November Decline

Pending home sales in California declined last month, but are still higher than the same period last year as the state’s hard-hit housing market continues a long march toward recovery.

MAXON Announces Re-launch of 3D Training Website

Newbury Park-based MAXON Computer Inc., developer of 3D modeling, painting, animation and rendering solutions, announced the re-launch its online training and education site for Cinema 4D users.

Warner Bros. Consumer Products Division

Super successful with popular characters

VALLEY TOY COMPANIES - Warner Bros.

Do-A-Dot Art!

Fostering creativity in young kids

VALLEY TOY COMPANIES - Do-A-Dot Art!

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SOTA Toys

Firm serves gamers blood, gore and creepy collectibles

VALLEY TOY COMPANIES - SOTA Toys

What Kids Want

Stick-to-basics strategy key to attracting licenses

VALLEY TOY COMPANIES - What Kids Want

BifBangPow!

Selling esoteric cult classics

VALLEY TOY COMPANIES - BifBangPow!

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Entertainment Earth

Winning over ‘big kid’ buyers

VALLEY TOY COMPANIES - Entertainment Earth

Imperial Toy LLC

Decades of bubbling success

VALLEY TOY COMPANIES - Imperial Toy LLC

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Funrise Toy Corp.

Company founder keeps on truckin’

VALLEY TOY COMPANIES - Funrise Toy Corp.

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Uncle Milton Industries Inc.

Ants have been good to this uncle

VALLEY TOY COMPANIES - Uncle Milton Industries Inc.

MGA Entertainment

A sassy competitor in the doll market

VALLEY TOY COMPANIES - MGA Entertainment

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Disney Consumer Products

Global franchises attract young, old

VALLEY TOY COMPANIES - Disney

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Welcome to Toyland

VALLEY TOY COMPANIES: Summary, including Toy Industry Facts and Stats

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Furnishing the Valley

Frank Bernard focuses on customer service, good design and serving new markets -- a recipe that’s helped him to weather the tough economy.

Entrepreneur: Bernards Office Furniture is a contract furniture dealer

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ReachLocal Honored as One of the “Best Places to Work”

Woodland Hills-based online marketing firm, ReachLocal Inc., has been ranked one of the country’s top 50 “Best Places to Work” by Glassdoor, an online community career source.

Caesarstone USA Acquired by Caesarstone Group

Van Nuys-based Caesarstone USA Inc. announced it has been acquired by Caesarstone Global Corp.

Valencia Hospital Fined for Noncompliance

The California Department of Public fined Health Henry Mayo Newhall Memorial Hospital in Valencia for its failure to implement safe practices in the administration of medication.

Kaiser Permanente Awards Eight Valley Nursing Students

Kaiser Permanente Panorama City Medical Center announced today that eight nursing students in the San Fernando Valley and Santa Clarita Valley have been awarded scholarships to help continue their nursing education.

Cherokee Inc. Struggles in Third Quarter

Cherokee Inc., a Van Nuys-based apparel, accessories and footwear licensing company, Wednesday reported that poor international sales drove down royalty revenues and hurt net income in the third quarter, despite positive sales at U.S. retailers.

MRV Communications Announces Leadership Changes

MRV Communications, Inc., a Chatsworth-based provider of optical communications solutions, announced that CEO Dilip Singh has resigned from his position in order to pursue other interests.

CSU Extends Search for New Cal State Northridge President

CSU announced the search for the next president of California State University Northridge has been extended for 90 days.

Tough Toy Stores

marketing: Independent retailers devise strategies to boost holiday sales in the face of national competition.

Independent toy retailers discuss strategies for a successful holiday season

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Equinox Works Out Deal for Encino Fitness Center

Lease: Company to rent property at corner of Ventura and Balboa boulevards.

Equinox signs lease at multi-tenant office building in Encino

Nonprofit Fighting a Financial Crisis

service: Valley Family Center exhausted savings amid tough economy.

Valley Family Center fights to save its facility and programs

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Forbes Names uSamp One of America’s Most Promising Companies

Encino-based uSamp was among 100 companies recognized as one of America’s Most Promising Companies by Forbes Magazine.

CEO of Princess Cruises Honored by UCLA Business School

Alan Buckelew, president and CEO of Santa Clarita-based Princess Cruises, was honored by the UCLA Anderson School of Management with the 2011 IS Associates Executive Leadership Award.