Angela Melero

Staff Reporter

Angela Melero covers retail, beauty, nonprofits/ philanthropy and features. She joined the company in August 2011.
Melero previously worked as an editor and staff reporter for the Daily Sundial, the campus news-paper at California State University, Northridge. Before that, she served as an intern for Modern Home+ Living magazine in Pasadena.
She has a bachelor’s of science in journalism from California State University, Northridge.

Email: amelero@sfvbj.com
Phone: 818-316-3135

Recent Stories

Mixed Chicks Hits Target

RETAIL: Canoga Park firm’s hair products reach the masses.

BEAUTY: Mixed Chicks and Target do it up big with a hair care product line expansion.

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Burger Wars

Denver-based Smashburger joins the fray with first location in Thousand Oaks

FOOD: Smash Burger enters the L.A. region with a new franchise in Thousand Oaks.

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Recruiting Begins for Munchkin Bunch

Munchkin launches social media program

MARKETING: Baby product company Munchkin Inc.’s Facebook program.

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Burbank Makeup Studio Faces Future with Optimism

BEAUTY: Heaven’s Makeup Bar ramps up marketing efforts.

BEAUTY: New Burbank makeup studio aims to gain exposure and generate clients

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Secret Sauce

After 20 years of business, Wood Ranch BBQ & Grill aims to offer customers great-tasting food, top-notch service and consistency as it expands its footprint.

PROFILE: Ofer Shemtov and Eric Anders of Wood Ranch BBQ & Grill

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Dole Finds New Niche with Fro-Yo

The fruit company is partnering with TCBY on new yogurt flavors.

FOOD: Dole joins forces with yogurt company TCBY on fruity new flavors

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Sport Chalet’s Future Includes New Store, Revamps

RETAIL: After a rough year, the company aims to roll out ‘next generation’ store format.

SHOP: Sport Chalet plans new Downtown location and revamps on existing stores

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CLU Enters Design Contest

Students create product for disabled individuals.

EDUCATION: Cal Lutheran students invent a product for disabled individuals

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MGA to Launch New Toy Brand

Van Nuys firm rolls out Novi Stars dolls, apparel and accessories.

TOYS: MGA Entertainment partners with tween retailer on new brand launch

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San Fernando Seeks Solution to J.C. Penney Closure

RETAIL: Property owner hopes the department store will rethink decision to shut down.

RETAIL: San Fernando community seeks solution to J.C. Penney closure

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Packaged Success

Fresh & Ready offers customers diverse product offerings.

ENTREPRENEUR: Fresh & Ready Foods manufactures fresh sandwiches and salads

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Menchie’s Joins Fro-Yo Frenzy

FRANCHISE: Local brand plans global expansion, hundreds of stores.

RETAIL: Frozen yogurt franchise Menchie’s is looking to open 400 stores worldwide

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Nestlé USA, Girl Scouts Partner on New Treats

Scouts select Glendale company for first candy bar deal.

Nestle USA partners with Girls Scouts on new candy bar

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Struggling Animal Sanctuary Eyes Tours to Raise Money

Wildlife: As fundraising revenue shrinks, Sylmar refuge considers potential merger.

NONPROFIT: The Wildlife Waystation aims to open to the public after years of closure

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San Fernando J.C. Penney to Close

J.C. Penney Co. confirmed plans to close its San Fernando store, a move which will impact some 50 employees.

Fabric Company Expands with New Building, Website

MOVE: Dazian’s new Sun Valley facility will accomodate future growth, officials say.

New Sun Valley facility signals growth for fabric company Dazian

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Sweet Fortune

Lady Fortunes serves up edible treats for corporate clients and big-name retailers

Canoga Park-based Lady Fortunes is a gourmet cookie maker

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Giggles N’ Hugs to Serve Families at Westfield Topanga

RETAIL: New location is first of many as the kid-friendly eatery plans Valley expansion.

Kid-friendly eatery Giggles N’ Hugs to open in Westfield Topanga.

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Hostess Warns Three Valley Outlet Stores May Close

Food: Snack maker cutting expenses as it works through bankruptcy plan.

Hostess may close three Valley stores and lay off 65 workers

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Internet Retailer to Move Fulfillment Facility Out of the Valley

Nasty Gal, Inc. a Los Angeles-based internet retailer of women’s apparel, is planning to relocate its fulfillment center in Arleta to a new space in Kentucky.

Valley Businesses Could Be Impacted By Possible Hostess Layoffs

Three Valley businesses face an uncertain future as Hostess Brands Inc. plans its bankruptcy restructuring.

Pam MacD’s Strives to Be a Gluten-Free Gold Mine

FOOD: Market plans to roll out e-commerce site and considers opening additional stores.

Gluten-free market Pam MacD’s looking to expand

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Dole Spin-off May Improve Business, Analysts Say

PRODUCE: Food grower’s board of directors reviewing options on corporate structure.

Dole considers spin-off of one or more of its businesses

NoHo Studio Busts a Move

ARTS: Millennium to open franchise locations.

NoHo dance studio launches franchise program

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Smooth Look

Cinema Secrets refreshes retail concept, in-house brand.

Cinema Secrets revamps its image with updated branding and retail shop

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Cooking Up Success

ENTREPRENEUR: Valley mom creates business from family recipe, sells products to Whole Foods and others.

Tarzana housewife builds a business from an old family recipe

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Glendale Galleria Aims Upscale with Bloomingdale’s

ENHANCE: Mall officials want to attract complementary retailers as new tenants.

Big changes are coming to the Glendale Galleria.

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Village at Westfield to Bridge Area Retail Centers

CONNECT: Walkable space for shopping planned between Topanga and Promenade malls.

After five years of planning, the wait for the $450 million Village at Westfield Topanga appears to be over

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Northridge Center Breaks Out the Heavy Equipment

TRANSFORM: Shopping center adds restaurants, updates its flooring and lighting.

The senior general manager of Northridge Fashion Center is guiding the mall through a major transformation

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Fashion Square Attracts New Eateries, Dining Terrace

SHERMAN OAKS: Mall aims to be a convenience center for area residents.

Westfield Fashion Square is in the final stretch of its modern makeover.

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Simi Valley Town Center Looks to Create Activity Hub

Revitalize: Owners still work out details of the look of Town Center shopping center.

The vision for a new and improved Simi Valley Town Center soon will come into focus

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Repackaging the Malls

Valley Malls Get Makeovers to Stay Competitive

We take a look at Valley shopping centers currently in the midst of revamps and redevelopments. Includes SFVBJ's 2012 LARGEST SHOPPING CENTERS list for download (pdf)

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Valley Shops Find Mixed Realities With TV Exposure

MEDIA: Pitman Casting scouting for ailing businesses.

Television: Local restaurants discuss the pros and cons of reality TV exposure

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Health Club Chain Begins Expansion in Valley Region

EXERCISE: Total Woman meeting demand of a health conscious and aging population.

Total Woman Gym and Day Spa plans for California expansion

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Valley Restaurants Get Adventurous with Niche Menus

RESTAURANTS: New Valley eateries go after foodies with creative but limited menus.

Retail: Niche eateries hit the Valley’s restaurant scene

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Bottling Happiness

OPI Products CEO George Schaeffer brings nail lacquers to world from North Hollywood.

BEAUTY: OPI’s George Schaeffer sounds off on his 30-year journey with the company

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Expansion a Thing of Beauty for Cosmetology School

Style: Bio Jouvance program moving into new space in May, prepares for higher enrollment.

Beauty: Glendale skin care company expands beauty school

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The Sporting Life

Brothers revamp Dazadi.com and guide the company to new heights as the ‘Home of Awesome’

ENTREPRENEUR: Dazadi.com is an online sporting goods retailer

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New Agoura Hills Shop Aiming for the Sweet Spot

RETAIL: Developer Scott Ehrlich offering an eclectic mix for customers of newest project.

Agoura Hills gets a hip, new retailer that mixes sweets, apparel and shoes

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DineEquity on Feeding Frenzy

Dining: Glendale company to open up to 95 restaurants, build awareness with ad campaigns.

Restaurant: DineEquity makes plans to expand franchise and boost business

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Talon Putting Teeth into Long Term Restructuring Plan

APPAREL: Zipper, fastener manufacturer diversifies client base with smaller companies.

Talon International Inc. expands sales force and clients

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Dole’s on a Health Kick

Food: New offerings emphasize fruits, yogurt, gardens.

Dole Food Company keeps it fresh with innovative new products

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The Grill Master

Bob Spivak of Grill Concepts feasts on culinary opportunity, skirt steak.

PROFILE: Bob Spivak, founder and CEO of Grill Concepts.

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Cheesecake Factory to Lay-Off 135 Employees

The Cheesecake Factory Incorporated, a Calabasas-based operator of upscale casual dining restaurants, will be laying off 135 employees from it West Coast bakery in Calabasas.

Menswear Retailer Closes Amid Industry Transition

Shopping: Economy, new competition prompts Mel Fox closure after more than 60 years.

After more than 60 years of business, Mel Fox, the Encino-based men’s clothing retailer, is preparing to close its doors

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Facials for Fido?

RETAIL: Kriser’s pet store grows with high-end pet products market.

Natural pet food retailer Kriser’s expands its domestic presence.

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Valley Shoe Makers Aim to Win Over Fickle Consumers

Retail: Diverse selection and innovation now part of business plan to meet competition.

Valley shoe companies implement strategies to beat a challenging market

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Northridge Mall Commences Renovation Project

The Northridge Fashion Center announced plans to expand and modernize the shopping center’s interior and exterior.

SpaRitual to Hit Shelves at Sephora

BEAUTY: Van Nuys company expands sales channels to reach more consumers.

Nail company, SpaRitual, lands a deal with national retailer Sephora.

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Valley’s Sweet Spot

Franchise: Camarillo-based company plans to add more stores, new products to mix.

Candy shop franchise Rocket Fizz launches new locations and products

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