Preview: Did Kylie Jenner Talk Too Much in Coty Deal?

By Andrew Foerch

Friday, January 29, 2021

 A celebrity makeup label and its contract manufacturer are clashing over a transaction the manufacturer claims broke the parties’ agreement and revealed trade secrets to a major competitor.

In 2019, Woodland Hills-based Kylie Cosmetics, owned by model and social media megastar Kylie Jenner, made headlines when it struck a deal to sell a 51 percent stake to French cosmetics corporation Coty Inc. for $600 million. The transaction would grant Coty the rights to make, advertise and sell Kylie products, according to a press release from Coty.

Seed Beauty, a white-label operation in Oxnard that has developed, manufactured, packaged and distributed Kylie products since Kylie’s inception in 2016, has a problem with that.

Read the full story in the Feb. 1 issue of the San Fernando Valley Business Journal.