Kahn Media has been selected as the agency of record for automotive event producer Goodguys Rod & Custom Association.

The Moorpark firm said it will use its public relations, social media and digital marketing expertise to expand consumer awareness of the Goodguys organization and the 19 hot rod and custom car events it will host in the U.S. this year.


Chief Executive Dan Kahn said the firm was excited to represent Goodguys as the association is well respected in the automotive aftermarket industry and has been putting on events for decades.


“While the term ‘hot rod’ has a different connotation to different enthusiasts, we are excited to help Goodguys continue to be the place where lovers of classic and late model domestic cars and trucks come together to connect over their mutual appreciation of all things automotive,” Kahn said in a statement.
 
Goodguys Chief Operating Officer Andrew Ebel said the association was thrilled to be working with Kahn.


“Our main objective for 2021 is to continue supporting our existing members while also bringing in a new wave of enthusiasts to our events, and we know that Kahn Media will be able to help us achieve that goal,” Ebel said in a statement.


Goodguys’ first event of the year will be the 11th LMC Truck Spring Lone Star Nationals in Fort Worth, Texas on March 12-14.