Cannabis education company Green Flower Media announced it has closed $20 million in series A financing.
The round was led by Tuatara Capital in New York, with additional funding from Poseidon Asset Management in San Francisco and Phyto Partners in Boca Raton, Fla.
Green Flower Media, based in Ventura and founded in 2014, is a marijuana education platform offering video and training content as well as certificate programs in cannabis business practices, medical applications, legal regulations and compliance, product manufacturing, hemp, CBD, sales and more.
The funding will expand Green Flower’s streaming subscription service with four new channels—cannabis business, cannabis for health and wellness, growing cannabis and hemp and cannabis culture—and will support buildout of a mobile app. It will also enable the company to grow its team from 25 to 75 individuals, including marketing, operations, sales and content production professionals.
“There is nothing more important in the evolving cannabis industry than education,” said Stephanie Graziano, Green Flower Media’s co-founder, in a statement. “Green Flower is dedicated to creating smarter consumers, better-educated sales teams, and smartly scaled businesses.”