Carl’s Jr., AT&T, Pop Secret and National Cinemedia are just some of the promotional partners Warner Bros. has collected for its New Line Cinema subsidiary’s “It Chapter Two,” the horror sequel coming out Sept. 6.
According to a statement from Burbank-based Warner Bros., Carl’s Jr. will replace its iconic Happy Star face with none other than Pennywise, the clown villain in “It.” The Tennessee burger chain, formerly headquartered in Anaheim, will offer customers four collectable cups and in-restaurant signage at its 1,100 U.S. locations, as well as promote social media interactions.
AT&T aims to support the film with its loyalty program, AT&T Thanks, a buy-one-get-one movie ticket offer throughout September on Fandango.
National Cinemedia will offer a horrific virtual reality experience through Noovie Arcade; Pop Secret will run a sweepstakes program and offer its product at Warner Bros.-hosted events, like “The IT Experience: Chapter Two” in Hollywood.
“The fact that we were able to attract such an impressive group of partners speaks to the event status of the film franchise and further highlights how these films have become iconic, must-see experiences on the big screen,” Gene Garlock, vice president of worldwide promotional partnerships and alliances at Warner Bros., said in a statement.
Other promotional partners include Atom Tickets; Shell; Postmates; Virgin Mobile; Cold Stone Creamery; Country Style, a Canadian coffee store chain; DiDi, a Chinese ridesharing app; Orange, a mobile network operator in Spain; and Sanrio Puroland, a theme park in Japan.