JMPR Public Relations will represent motor oil and lubricant manufacturer Red Line Synthetic Oil, the Woodland Hills firm announced Wednesday.

JMPR will support the Bay Area-based company with upcoming product launches and sponsorship announcements. The firm also will assist Red Line with social media outreach.

“Working with companies that have a rich history like Red Line Synthetic Oil is always a great experience,” JMPR President Joseph Molina said in a statement. “The company has an exciting background in racing and a clear direction toward the future of their company. We’re proud to be selected as the agency that will help them tell their story moving forward.”

JMPR represents other automotive and transportation companies including Infiniti, Los Angeles Auto Show, Bugatti Automobiles, Galpin Motors, Recaro, American Flat Track and Prestone Products Corp.