IHOP has unveiled a holiday menu based on Universal Pictures’ new film “Dr. Seuss the Grinch,” the restaurant’s Glendale-based parent company Dine Brands Global Inc. announced Monday.
Universal Pictures is a subsidiary of NBCUniversal in Universal City.
The menu includes Whoville-inspired dishes such as Grinch’s Green Pancakes and Minty Who Hot Chocolate.
The promotion is the latest in a series of marketing campaigns that New York-based advertising agency Droga5 has created for IHOP. Droga5 was behind the restaurant’s headline-grabbing “IHOb” promotion, in which IHOP temporarily changed its name and branding to introduce a line of burgers.
The promotion will last through Dec. 31.
Shares of Dine Brands fell $2.49, or 3 percent, to Monday close at $76.81 on the New York Stock Exchange.