Burgerim aims to bring a new concept to the classic cheeseburger.
The Encino-based fast-food chain allows customers to select from 11 different types of slightly-larger-than-slider-sized patties and create customized burgers by choosing from an array of sauces and toppings. The burgers come prepared in boxes of one, two or three, or in a large “party-box” size so guests can mix and match different combinations to pair with sides and beverages.
“We’ve calculated that we have about 40 million different [ordering] combinations within our brand,” said Chief Executive Tom Meiron.
Burgerim, which has over 160 locations internationally, has 30 franchises in California and across the U.S., including storefronts in Glendale, North Hollywood and Newbury Park. In the coming months, look for new Burgerim locations in Camarillo, Lake Balboa, North Hollywood, Northridge, Sylmar, Valley Village and Woodland Hills.
Read the full story in the March 19 issue of the San Fernando Valley Business Journal.