Lance Sterling’s mix of music and marketing savvy has created successful nightclubs in Agoura Hills, Pasadena and Los Angeles. But will the formula work in Santa Clarita?
The Canyon Santa Clarita has attracted crowds since opening in September. And Sterling, owner of Sterling Venue Ventures in Agoura Hills, sees his latest venture as a hedge against the giant entertainment companies that dominate live music. Since opening, the Valencia venue has quickly become the second-highest grossing location Sterling operates.
The Santa Clarita venue at 24201 Valencia Blvd. occupies the space of seven former stores at the Westfield Valencia Town Center shopping center.
Read the full story in the February 5 issue of the San Fernando Valley Business Journal.