Dr. Anna Guanche, a dermatologist and partner at Bella Skin Institute in Calabasas, is used to performing cosmetic procedures on actors and actresses for whom a youthful look is often a critical part of their marketability. But in recent years, she’s noticed a trend: More and more job seekers outside the entertainment industry are coming in to request Botox, wrinkle fillers and other non-surgical aesthetic enhancements.

“I’ve definitely seen an uptick in people coming in for rejuvenation not just in general, but for the specific purpose of making themselves more marketable,” Guanche said.

In particular, Guanche has noticed men in the technology industry are a growth sector among her patient population.

Read the full story in the April 16 issue of the San Fernando Valley Business Journal.