Dine Brands Global Inc. has selected Comcast Business to provide a digital network to help the Glendale-based restaurant company track sales and customer data at its Applebee’s Neighborhood Grill and Bar and IHOP franchises, the company announced Thursday.
Dine Brands aims to use the new infrastructure, which includes broadband and Wi-Fi services, to scale data operations and better connect its restaurant systems.
Comcast Business is a subsidiary of Philadelphia-based Comcast Corp., which also owns NBCUniversal in Universal City.
The move comes after Dine Brands changed its name from DineEquity in February and announced a comprehensive plan to return to growth after two years of declining revenues. As a part of the plan, the company said it would invest heavily in technology and data analysis to better understand and serve its consumers.
“At Dine Brands, we believe that integrated technology must seamlessly support our guests’ ability to access our delicious IHOP and Applebee’s food and provide exceptional dining experiences,” Adrian Butler, chief information officer at Dine Brands, said in a statement.
Shares of Dine Brands rose 74 cents, or about 1 percent, on Thursday to close at $72.01 on the New York Stock Exchange.