Trevor Gerszt has spent much of his career selling hard assets to investors, but now he’s exploring the intangible market of virtual currencies.

Gerszt’s business Goldco in Woodland Hills sells gold and silver coins, often with the sales pitch that such assets provide security in the form of a physical reality that stocks, bonds and annuities do not. While at first it might seem his move into cryptocurrencies contradicts that philosophy, if gold and silver are an alternative to traditional investments, then perhaps cryptocurrency is an alternative to that alternative.

“The world is changing,” Gerszt said. “Digital currencies are the wave of the future.”

Read the full story in the Oct. 16 issue of the San Fernando Valley Business Journal.