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PREVIEW: Build It and They Will Come

Probiotic supplement maker Natren Inc. broke ground in early June on a 7,000-square-foot addition to its Westlake Village manufacturing facility – even though the company does not yet have the demand to warrant that much space. “It’s the chicken or the egg question,” said Natasha Trenev, co-founder of the company. “Do we establish the demand, and then are not able to meet the demand? Or do we establish the capacity and then establish the demand?” Read the full story in the June 26 issue of the San Fernando Valley Business Journal.

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