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Thursday, Mar 28, 2024

Top Female Entrepreneurs: Ashley Wyatt

Ashley Wyatt President Anything 2 Everything, Studio City Founded 2009 A third-generation Angeleno, Ashley Wyatt attended Boston University and majored in public relations and communications. Starting in 2001, she landed a series of jobs in the promotional items and branded merchandise. In 2008 she left and started working with clients doing lanyards and t-shirts, founding her company the next year. Her approach: “Always answer my phone; always work on the weekends; always have a plan B, C and D.” Wyatt resides in the San Fernando Valley with her family. Why start a business? I wanted to be my own boss. A2E came about because I recognized that companies wanted a reliable partner to handle all of the tiny details that go into representing their brand – from VIP events to meetings to quality branded merchandise. How did you build it? I started at my dining room table doing every part of the business myself and learning as my company grew. Fortunately, with promotional products, you don’t make a purchase until a client needs something so the overhead was small. Would you do it again? Yes. How being a woman helped you: Well, I do get included on lists like this one! It’s nice exposure and great to network with other women in business. Challenges of being a woman in business: None that I’ve encountered. Hardest day: I always strive to make sure a client’s needs are met. When something goes wrong with a client’s order, even if it’s a single box of missing pens, that makes for a hard day. Best day: When a client’s event rolls out exactly as planned and the swag is perfect. Best business advice you ever received: Fast pay makes fast friends. Advice for aspiring female business owners: Do it. Don’t think about how hard it will be, just dig in.

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