SPORTS: MARKETING STRATEGY HINGES ON PERFORMANCE, NOT CELEBRITIES.
Easton Unveils High-Tech Bat Lab
Monday, October 17, 2016
Slugger: Easton’s Todd Harman shows swing. Photo by Thomas Wasper
Baseball is a sport steeped in tradition, but one brand has staked its future on bringing technology and innovation to America’s pastime – and without endorsements from professional athletes...
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