Caruso Affiliated, the development company behind the shopping centers Americana at Brand in Glendale and Commons at Calabasas, has changed its name to simply Caruso.
The Los Angeles-based company, headed by billionaire Rick Caruso, said the new brand identity includes a logo and “is reflective of the company’s priorities and core values.”
The logo is based on Caruso’s signature.
“Even though we have grown tremendously in recent years, we want to continue to convey the human, personal touch,” Judy Johnson, chief marketing and communications officer, said in a statement. “This new identity humanizes our brand, reflecting the unparalleled care and service we have been providing to our guests.”
According to the company, it is currently investing $1 billion in new projects, including a hotel in Montecito, a retail center in Pacific Palisades and the recently opened remodel of the Masonic Lodge in Glendale.