Leslie Ferraro has been appointed president of the consumer products division of Walt Disney Co., the company announced late Thursday.
Ferraro had been an executive vice president at the parks and resorts division of the Burbank entertainment and media company. She replaces Bob Chapek who was promoted to chairman of parks and resorts in February.
As consumer products president, Ferraro will oversee the manufacturing and distribution of products ranging from toys and apparel to books and fine art. The Disney Store business also is part of the division.
The division is a big generator of income and revenue for Disney. Profits rose 46 percent to $626 million in the fiscal first quarter on a 22 percent rise in sales to $1.4 billion. The division has benefited from sales of products related to the “Frozen,” Marvel superheroes and “Star Wars” franchises.
“Having managed worldwide marketing and sales for one of our largest businesses, she brings a global perspective and deep knowledge of the company and its brands to her new position,” Disney Chief Executive Robert Iger said in a prepared statement
Ferraro joined Disney in 1999 as director of marketing for theme parks and resorts. She later was senior vice president of global marketing strategy and new business initiatives and vice president of marketing for Disney Regional Entertainment.
She is a graduate of George Washington University, London School of Economics and New York University.
“I look forward to leading this dynamic business and our incredibly talented team as we continue to launch new products and retail experiences that combine technological innovation and creativity,” Ferraro said in a prepared statement.
Shares of Disney rose 85 cents, or a fraction of a percent, to $110.11 on the New York Stock Exchange.