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Friday, Apr 19, 2024

Can Han Solo Rescue Game Unit?

By now it’s assumed the new “Star Wars” film coming in December from Walt Disney Co. will be one of the big money makers of the year – if not the decade. The Burbank company is making a similar bet with its Infinity video game. The third iteration of the “toys to life” system features collectible figurines of characters from all six “Star Wars” films and the animated cable series “Star Wars Rebels.” The play sets for Xbox, PlayStation and Wii game systems – promoted at this month’s E3 video, mobile and computer gaming convention in Los Angeles – will be available this fall. The figurines work by placing them on a portal, or stand, with a sensor. A chip in the figurine’s base communicates with the sensor to create a digital version of that character within the game. The first Infinity game sets featured well-known Disney and Pixar characters such as Captain Jack Sparrow, Mickey Mouse and Buzz Lightyear. The second set released last year brought Marvel superheroes to life within the game. The “Star Wars” characters will likely bring a boost to a business unit that has struggled financially. In the second fiscal quarter ended March 28, Disney’s interactive division reported revenue of $235 million, a decrease of 12 percent from the same period a year earlier. Lower Disney Infinity performance contributed to those results. Michael Pachter, an analyst at Wedbush Securities Inc., in Los Angeles, said that with the release of the new film “Star Wars: The Force Awakens” at the end of the year, the video game will get a substantial marketing push. “Come November and December, you will not be able to hide from ‘Star Wars,’” Pachter said, noting the figurines appeal to children ages 5 to 9. – Mark R. Madler

Mark Madler
Mark Madler
Mark R. Madler covers aviation & aerospace, manufacturing, technology, automotive & transportation, media & entertainment and the Antelope Valley. He joined the company in February 2006. Madler previously worked as a reporter for the Burbank Leader. Before that, he was a reporter for the City News Bureau of Chicago and several daily newspapers in the suburban Chicago area. He has a bachelor’s of science degree in journalism from the University of Illinois, Urbana-Champaign.

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