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Thursday, Apr 25, 2024

Little Details Play Big Role With Film Collectibles

One of the holiday gifts created this year by design firm Snap Creative is a replica of Nakatomi Plaza, the L.A. high-rise where the first “Die Hard” movie takes place. But this 14-inch tall reproduction of the real-life 35-story Fox Plaza in Century City isn’t a toy. Stored in the building’s base are Blu-ray copies of the 1988 action film and its four sequels. Bill Howard, chief executive of the Camarillo company, said that in designing the replica it was meant to look like an architectural model akin to something you would see in the lobby of a skyscraper or on display at the Getty Center. “With that mind, we said let’s get the blueprints from the architects,” Howard said. With assistance from 20th Century Fox, the studio that distributed “Die Hard” and whose corporate headquarters is in Fox Plaza, Snap Creative received the blueprints and the design staff took it from there. The tower uses lattice work to mimic the glass and marble exterior of Fox Plaza. “Whether one compares it to the actual building or not, it still has an authentic feel,” Howard said. The Nakatomi Plaza Blu-ray set, with a list price of $129.99, is just one of the collectibles Snap Creative has on offer this holiday season. Collectibles based on the T. rex and Indominus rex from “Jurassic World,” the characters from the original “Star Wars” trilogy and characters from the “Harry Potter” series are also out this month. One new Potter collectible is Dre Head, a shrunken head that talks in a Jamaican accent about travels aboard the Knight Bus used by the film’s wizards. “We scanned the actual prop head and painted it meticulously,” Howard said. Snap Creative designs products about six to nine months before they reach stores. Currently, the company is working on merchandise for upcoming releases “Batman v Superman” and “Kung Fu Panda 3.” “There is not an off-season for us,” Howard said. Disney ‘Awakens’ Later this week, Walt Disney Co. will release the most anticipated film of the year – “Star Wars: The Force Awakens.” The Dec. 18 release promises a financial boon for the Burbank studio. Paul Dergarabedian, senior media analyst in the Sherman Oaks office of entertainment data firm Rentrak Corp., said anticipation for the seventh “Star Wars” movie is unprecedented and called it a watershed moment, not just for Disney but for the entertainment industry as a whole. While $100 million opening weekends are standard during the summer movie season, it has never happened in December, Dergarabedian said. The biggest grossing film during December is 2012’s “The Hobbit: An Unexpected Journey,” which piled up $85 million. For Disney, he added, “The Force Awakens” will set the stage for a new wave of “Star Wars” product for theaters and merchandising. “There is a lot riding on this first installment,” Dergarabedian said. “This sets the stage for the how the franchise going forward will do.” Directed by J.J. Abrams, who helmed two reboots of the “Star Trek” franchise for Paramount Pictures, and starring series newcomers Adam Driver, John Boyega and Daisy Ridley alongside Harrison Ford, Carrie Fisher and Mark Hamill, reprising their roles from the original trilogy, the storyline for “The Force Awakens” has been a closely guarded secret. “Nobody outside of Lucasfilm and Disney has seen the movie other than the trailer and the imagery they want the public to see,” Dergarabedian said. While the original “Star Wars” in 1977 and its subsequent sequels over the next six years had only word-of-mouth promotion by fans, “Episode VII” will have a social media barrage in its favor. “If you see it first on your block or in a geographic area on Twitter those reviews by fans will be key in the long-term success,” Dergarabedian said. The battling T. rex and Indominus rex of “Jurassic World” contributed to that film bringing in more than $200 million its opening weekend in June. But with ticket presales at more than $50 million and speculation that figure could rise as high as $100 million before “The Force Awakens” begins screening, droids could beat dinosaurs for the top box office spot of the year. Regardless of the opening weekend, the excitement over the film is great for moviegoers and theater owners, Dergarabedian said. “There is nothing like sitting in the theater and watching a brand new ‘Star Wars’ film nearly 40 years after the original,” he added. “It is a big deal and I’m looking forward to it.” Staff Reporter Mark R. Madler can be reached at (818) 316-3126 or [email protected]

Mark Madler
Mark Madler
Mark R. Madler covers aviation & aerospace, manufacturing, technology, automotive & transportation, media & entertainment and the Antelope Valley. He joined the company in February 2006. Madler previously worked as a reporter for the Burbank Leader. Before that, he was a reporter for the City News Bureau of Chicago and several daily newspapers in the suburban Chicago area. He has a bachelor’s of science degree in journalism from the University of Illinois, Urbana-Champaign.

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