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Large North Hollywood Mixed-Use Project Proposed

Plans have been submitted for a redevelopment of the 25-acre Laurel Plaza shopping center into a 300,000-square-foot mixed-use property called NoHo West. The North Hollywood project, at the southeast corner of Laurel Canyon Boulevard and Erwin Street, would require the demolition of a 90,000-square-foot office building and a 30,000-square-foot Macy’s annex building, both on the 6000 block of Laurel Canyon Blvd. The main Macy’s building would be re-used for 500,000 square feet of office space under the plans. Macy’s Inc. in Cincinnati sold the property for $50 million in January of last year to Goldstein Planting Investments of Los Angeles and Merlone Geier Management Inc. of San Diego, according to data provider CoStar Real Estate Group. At one time, the site housed the regional headquarters of May Co. department stores of St. Louis, which was acquired by Federated Department Stores, Macy’s parent company, in 2005. The property, adjacent to the Hollywood Freeway, was severely damaged in the 1994 Northridge earthquake. The plans filed with the L.A. City Planning department on Monday request a zone change and multiple conditional use permits. The site plans details 143,000-square-feet of retail, 49,000-square-feet of restaurant space, a 40,000-square-foot health club and a 68,800-square-foot multiscreen cinema complex with 1,750 seats. The project also includes 742 residential units in two buildings on Radford Avenue and Erwin Street.

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